I specialise in user experience and product design thinking, defining UX vision and strategy and collaborating with teams to bring ideas from concepts to launch. I'm responsible for all phases of the product design process; from research, analysis, and concepts to user flows, wireframes, designs, and dev hand-off.
I start new work by reviewing supplied materials, asking questions and undertaking research. With this understanding, I work with teams and stakeholders to craft product specifications that address user needs and meet key business requirements.
I'm motivated to produce refined digital products but also invests in fostering a supportive and collaborative environment. I provide meaningful and considered feedback working alongside other team members to reach consistently high standards for experience, design, usability, and delight.
I've had the opportunity to work with some of the world’s top brands, such as Spotify, Emirates, Bose, Gatorade, Viacom, Sony Music and Northwestern Mutual. My work has been recognized by The Webbys, Clios, and Awwwards, and also featured in The Verge, TechCrunch, Fast Company, The Next Web, The Washington Post and Billboard.
I started out as a Product & Community Manager with We Are Hunted; a popular online music chart that was acquired by Twitter in 2012. Since then, I've been with the tech studio, Hydric (now ICON Tech Studio) working with an amazing team to build digital experiences.